Together with our global network of value-added resellers (VAR), system integrators (SI) and agents, we are committed to building advanced networking solutions that increase employee productivity, enhance customer satisfaction, and are easy to operate and maintain. We collaborate with our channel partners to offer world-class support services and address customer needs from design to implementation and ongoing operations.
Our partners design, integrate, and complement AudioCodes’ solutions with products from additional solution partners and leading network equipment providers, resulting in best-of-breed networking solutions.
visit our channel partner locator pageReseller and Agent Program Levels
The program consists of three levels to enable partners, integrators and agents to further develop their VoIP portfolios, increase customer satisfaction and maximize profitability.
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Registered Partners & Agents
Registered partners and agents have access to exclusive sales tools and content on the AudioCodes partner portal, and are eligible for deal registration and training promotions.
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Gold Partners
Gold Partners have proven experience in selling and installing AudioCodes products and solutions and are eligible for access to exclusive sales tools and content on the AudioCodes partner portal, improved margins on agreed targets, deal registrations, partner development funds and special promotions.
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Platinum Partners
Platinum Partners represent a strategic group of partners that have continually demonstrated exceptional AudioCodes revenue performance, making them eligible for further increased margins on agreed targets, larger discounts on deal registrations, co-op marketing funds, and partner development funds.
Benefits
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| Deal registration | Yes | Yes | Yes |
| Marketing Development Funds (Per AudioCodes approval) | - | Yes | Yes |
| Partner Development Fund | - | Yes | Yes |
| Special promotions | - | Yes | Yes |
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| Access to exclusive tools and content on AudioCodes Partner Portal | Yes | Yes | Yes |
| Access to AudioCodes Product Wizard | Yes | Yes | Yes |
| Online access to sales training and certification | Yes | Yes | Yes |
| Access to AudioCodes online technical and marketing document library | Yes | Yes | Yes |
| Discount for NFR lab equipment | Yes (N/A for Agents) | Yes | Yes |
| Integrated marketing campaigns | Self-Service | Self-Service | Custom/High-touch |
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| Lead referral | - | - | Yes |
| Listing in AudioCodes partner locator | Yes | Yes | Yes - priority listing |
| Executive briefings | As needed | Bi-annual | Quarterly |
| A-Team participation (North America only) | - | By invitation only | By invitation only |
| Channel marketing manager (North America only) | - | As needed | Named |
| Channel account manager (North America only) | Primary distributor | Named | Named |
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| Pre-sales update and training | Optional | Annual | Semi-annual |
| Eligible for training promotions | Yes | Yes | Yes |
Requirements
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| AudioCodes-Certified Engineers (ACA or ACP) | Not required | 1 | 2 |
| Complete AudioCodes Online Sales Training | 1 employee | 2 employees | 4 employees |
| Demo lab for AudioCodes solutions | Optional | Recommended | Mandatory |
| Registered Level & Agents | Gold Level | Platinum Level | |
|---|---|---|---|
| Minimum annual product and service purchases (per country) | - | Medium | High |
| Agreed annual business plan | Optional | Recommended | Mandatory |
| Quarterly business review meetings | Optional | Recommended | Mandatory |
| Inclusion of AudioCodes logo and a link to the AudioCodes website within the partner's website | Mandatory | Mandatory | Mandatory |
